Hybrid Electric Vehicles Are the Future of the Auto Industry

With the rise in the price of gasoline, more and more people are taking interest in electric vehicles as means of transport. Another major advantage of electrically operated vehicles is that these vehicles offer pollution free means of transportation. Therefore even if 70% of people start using an electrically powered vehicle, we will be free of global warming caused by emission of gases like CO and CO2. There will be almost no instances of cancer caused by pollution.

Electric vehicles are more energy efficient than the contemporary vehicles wherein the electric vehicles operates at approximately 47 percent of effectiveness, while a contemporary vehicle operates at about 19 percent only.

But the electric car which can truly replace a traditional car is still in the conceptual stage as the electric vehicle would need continuous electric power from the batteries. The major disadvantages of present day electric cars are the time period required for recharging the batteries and their limited range

Now, it has almost been a century since the electric car has been popularly discussed, but recent developments in the hybrid electric vehicles technology and the growing concerns for the environment has revived the drive for an hybrid electric vehicles and this has become a realization today

Due to this problem of recharging batteries, a new type of design conceptualized in the minds of researchers and they came out with a solution. The researchers have put forward a new electrical vehicle fitted with on board electric power storage system and means of generating power. The generated power would be stored in the storage system and would be used to drive the vehicle. This new type of vehicle is called hybrid electric vehicle or HEV.

The present day storage system in hybrid electric vehicle comprises of stack of lead acid batteries as these can be charged in parallel with the load. The generating system consists of electric generator powered by internal combustion engine.

Researchers are optimistic about the performance of the hybrid vehicles. They are sure that the hybrid electric vehicle or HEV will be far more fuel efficient than the traditional vehicle powered by internal combustion engine.

Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Top 10 Must Have Auto Accessories

Personalizing the appearance and improving the driving experience of your auto is one of the great pleasures of owning your own car, SUV or truck. There are so many different auto accessories out there on the market it can be tricky to narrow down which ones you might want to consider getting to improve your vehicle. The following 10 accessories are those which we consider really are the “must haves”:

1) Floor Mats – It really is pretty ridiculous that an item so basic as a floor mat is an optional extra on many new cars. If you want to protect the interior of your automobile and prolong the life of the cabin’s upholstery then floor mats are an essential and worthwhile investment. Floor mats can be easily picked up from just about every auto accessory shop and even in many supermarkets.

2) Auto Covers – The last thing you want to happen to your pride and joy is for its shiny paintwork to get damaged by the elements, falling objects, or even bird droppings. By using an auto cover you can give your vehicle the protection it needs from the harsh summer sun, heavy rain and hail, corrosive bird droppings and destructive objects falling from trees or blown by the wind.

3) Cargo Liners – Like floor mats for the passenger compartment of vehicles, cargo liners are also a great accessory for keeping the trunk clean and tidy. If you are often putting dirty boots or tools in the trunk of your vehicle, for example, then a cargo liner will keep all that filth off the lining material as well as protecting against any scratches and dents.

4) Brake Dust Shields – With modern vehicles getting more and more powerful and having larger brakes, the amount of brake dust produced is increasing. Using brake dust shields on the insides of your wheels helps to prevent the dust from gathering on your shiny alloy rims, making keeping your auto clean much easier.

5) Car Bras – Bumpers on modern cars are often made from plastic which might look good but isn’t able to put off with much abuse caused by stones, grit and other street debris. A car bra is a specially made protector that wraps around the bumper to shield against flying stones, insects and other debris that can cause damaging stone chips and dents.

6) Fender Flares – Travelling at speed on country roads or rarely used streets can lead to gravel, rocks and other objects flinging up and striking the paintwork of your vehicle. By fitting fender flares you can greatly reduce the amount of debris that can reach your auto’s exterior. For most cars it is possible to find fender flares that match the original color and finish.

7) Mud Flaps – Further protection can be provided by the use of mud flaps which also prevent the dirty water spray containing all manner of pollutants and oil from reaching your car’s paintwork.

8) Heated Seats – Driving a car throughout the long winter months without heated seats can be somewhat torturous, especially when first entering the vehicle. Heated seats can make a journey in cold weather 10 times more pleasurable.

9) iPod / iPhone / MP3 Docks – Tape cassettes and even now CDs are getting very long in the tooth. Why not make use of your iPod or MP3 player in your vehicle and invest in a dock that allows you to listen to your tunes through your car speakers. Many docks also double up as a hand-free system; much safer than talking on the phone normally.

10) Bug Shields – These are an absolute must have, particularly in the South where insects are even more prevalent. A good bug shield made specifically for your model of car or truck can do wonders in limiting the amount of insects and other debris hitting your windshield and hood. Bug shields not only help to keep your car clean, but are also a useful safety accessory helping to maintain good visibility.